Episode 32 – John Seal of ReviewLyft & Volair Interactive
See Something Broken – Fix It
John started in marketing working for a company but was disenfranchised with the number of resources that were put toward accounts that did not produce results and he thought “there's got to be a better way”. Four years ago John decided to take the plunge and go out on his own.
Starting his own business was a vision but he didn't realize that it would happen so soon. John wasn't prepared to resign, but when his company refused to support his vision he quit his job. Thankfully he had created strong relationships and was able to generate business rather quickly. “We were very blessed, we landed some large accounts,” he said. He attributes that success to his connections and proving what he could do for those businesses. “It was fairly easy to get that first batch of clients…..we know what we are doing,” he says. “At the end of the day each dollar needs to be accountable…..not only are your dollars accountable but my team as well,” he says.
John moved the business to Rexburg from Lehi, Utah just a year ago. He grew up in a small town and attended college in Rexburg. He believes that Rexburg is a great place to raise a family, so they relocated. About 3 years ago some BYU-I faculty approached him to provide opportunities to students who are studying on-line marketing and asked John if he'd consider relocating his business. That aided in his decision to come to Rexburg.
Google reviews are a critical factor in customers deciding to come to your business. Google also looks at reviews as a valid measure of the quality of a business and where they
Although John had a side business doing internet marketing it wasn't too serious while he was employed. Once he quit his job he was grateful he had started that side business. He encourages his
John admits that there have been doubts but although he had fear of the unknown he was comfortable with the risk. About 10 months in to his entrepreneurship he was frustrated and his mentor reminded him that Rome wasn't built in a day. This was very important to hear to help remind him to be patient. He uses that perspective to take a look back and see from where the business has come from. He feels this has attributed to him overcoming the frustrations he was feeling then and going forward.
As a leader, John encourages his staff to improve each day. His staff is required to spend 20 min each day on personal improvement. A core value for the company is a constant improvement.
The vision for the future of the company is to provide really good marketing to local business. He loves the impact that marketing can have and especially enjoys providing that for local people trying to build their business. He also enjoys providing the opportunity the company does for students and employees.
His advice for business owners is to “just go for it” if you are thinking about starting a business, just do it.
If you are interested in connecting with John he can be found on LinkedIn at https://www.linkedin.com/in/johnseal1/
You can learn more about ReviewLyft at http://reviewlyft.com/ and Volair Interactive on LinkedIn at https://www.linkedin.com/company/volair-interactive/about/
Thank you to James at Disruptive Productions for editing the show and making us all sound good! You can find more information about them at https://disruptiveproductions.com/