Business, Design, Editor's Choice, Featured

Episode 40 – Myles Arbon of Arcane Marketing

Posted: October 17, 2019 at 6:00 am   /   by   /   comments (0)

Focus on the why

Myles Arbon has taken the journey of looking for his why and has tried out different careers to get to Arcane Marketing. Landing as the creative director of Arcane is a recent development.

Myles has a history of having businesses. When he was in 3rd grade he bought candy and then sold it to kids on the bus for a profit. In fact, he even had an unhappy mother who said her kid used his lunch money for candy. When he was 18, he started a company called Exalted Exotics, he specialized in exotic animals and helping people acquire them. He said the key to making a small fortune is to start with a large fortune! Myles attended school for exercise science and opened Breakthrough Fitness with a personal fitness coaching business. “I figured out that I loved the connection with the clients, I really loved knowing my clients,” he said. After a personal matter impacted his life, he decided to change course and went back to school thinking he wanted to be a physician. Knowing he is obsessed with biology and science it seemed to fit. He remembers sitting in a class and having a lightbulb go off that that wasn’t his calling.

The crowd he was hanging out with really enjoyed the outdoors and he started getting into outdoor sports. This led him to hike the Pacific Coast Trail, but he blew out his knee on day 2. He had purchased a camera and enjoyed documenting that trip and it lit his passion. He started a side business of photography, specifically wildlife photography. “in order to produce really good content, you need to relate to people.” The stars lined up and he met his business partner Colter Hansen and joined Gravity Pictures.

Although he didn’t go to school to become a graphic designer, he says he’s always been artistic. “I’ve always loved good visuals,” he says. He felt like his product was good and others did too and that eye for design has continued.

“The way I look at creative now was that was my in to meet those that could help me meet my business goals,” he says. “I’ve always wanted to work for myself, there’s something rewarding to me after a long day that it’s going to benefit my business and me and my family,” he says. “Although there’s’ not one specific avenue he wants to take in business, the why’s are always the same. What can I do for my community, what can I do for my family, and do I feel like I own it. Do I feel like I’m contributing to something that I’m building? It’s very important for me to feel like I’m building something.”

Myles reveals that he doesn’t really know how he got to where he is. He has had support from his family to pursue his goals. He acknowledges that he has struggled with imposter syndrome and he even saw that in his own award-winning father. “It is what it is, and you just have to keep going,” he says, “if you feel like you’re not up to par, then it’s your job to as a business owner to get up to par.”

Aligning several businesses to become Arcane has been difficult but Myles explains that they all have the same goals and that has made them successful. Arcane marketing is successful but Myles knows there’s so much more to accomplish. He says, “no doubt the most worthwhile risk has been merging the companies together.”


For more information on Arcane Marketing and their services check out the website at

Join us for RiseCon, November 7-8th. For information and tickets

Thank you to Disruptive Productions for editing the show. Check out their services at