Business, Editor's Choice, Featured

Episode 49 – Colter Hansen, Arcane Marketing

Colter Hansen
Posted: February 6, 2020 at 5:00 am   /   by   /   comments (0)

Attention to Detail

As the CEO of Arcane Marketing, Colter Hansen does not leave anything to chance. “Going through the merger of all those companies has been no small task,” Colter says. “We all define success differently, whether in personal or professional lives……….I really like to see my team succeed.” Colter believes that since they have done the work around roles and responsibilities it has provided needed clarity for leadership and they can provide that structure for their employees to be successful.

Arcane's sister company, RizeCon, had its annual conference on November 7-8th of 2019. “It's taking people places and we want to take them places,” Colter says. Learning and sharing is the foundation of the event.

Explaining his journey, Colter says, “The entrepreneurial mindset has always been with me.” Colter started a landscape company when he was 16 and also hired employees. “I love seeing a finished product, the deliverable is just so much fun for me,” he says. Seeing the outcome of hard work has always been important to Colter and he believes that's what drives him to be a good businessman.

Upon returning from a church mission, Colter sought the advice of a successful businessman and asked him what he should do for his career. He said, “It doesn't matter, just create value.” Colter started a real estate career after that and invested in properties. He was doing this while attending college. Colter admits that he has a very pragmatic mind and he believes that having a clear structure has led to his success. During his real estate investing education he loved the practical application of what he was learning. Having early success with investing he was able to form some critical relationships that helped propel him forward in his career.

His career has not been without setbacks. In 2010 he says he got his Harvard cost equivalent education after a property investment went bad and he lost six-figures, plus. “I'm able to look back at that and understand the due diligence pieces that I missed,” he said, “not everyone who you talk to and tells you the flowery story has the right flowery story.” This experience taught him to do the absoulte best for evey client and follow through with what his customers are told.

Being the first international accountant hired out of school to work for Melaleuca provided him the ability to learn how to structure his own personal business from experts. He worked in the corporate world for several years, and loved it, but he had enough of the travel and being away from his family. This is what led him to fully branch out on his own and he partnered with Ryan Harris in Strategic Social Partners, which is now Arcane Marketing.

Colter's advice for those interested in being business owners is, “Relationships are the priceless piece of life, there's no relationship worth any amount of money to sacrifice,” he says, “the risks are that sometimes things don't go as planned…….we do the absolute best we can.” He goes on, “There's risk and reward…….as long as you can sleep at night because you were honest with those you dealt with and did your absolute best.”


For more information on Arcane Marketing check out their website at For more information on RizeCon or RizeX, go to their site at

Thank you to Disruptive Productions for editing this show and making me sound good! Check them out at