Episode 68 – Amy Wood, Radiant and Rooted and Amy Lorraine Coaching
Nutella and Graham Crackers
Starting a women's empowerment retreat wasn't something that Amy Wood thought would be in her life, especially one surrounding meditation and connecting with one's higher self. Amy herself was struggling with being a wife and mom and saw the insecurities she had herself in others. “I needed a tribe, I needed something outside of what I was doing in the home. My soul felt like there was more. I was being called to it,” Amy explains. Amy gathered her friends and planted the seed of the idea and it grew from there. “I took messy action,” Amy said.
It was immediately successful with women and the first retreat was sold out within 24 hours. “I think they were craving connection. A weekend with other like-minded individuals to connect, to feel loved, to be seen, to learn more about their purpose,” Amy said. It was a surprise to Amy and her friends that it was as successful as it was. She admits that the events have evolved since the first retreat and they keep getting bigger and better.
Amy doesn't have any special schooling around thought work but she did and continues to do, a lot of self-learning. She and her friends invested in their own education and then they were able to teach it themselves. She feels that her soul was called to do this work.
“When they leave, it's up to them to continue to do the work to change their lives. The women who come are hungry and want to put in the work. They are incredible and they make the [retreats] incredible,” Amy says. Most of the attendees are there because of word of mouth from prior guests.
Each retreat is different and varies from weekend events to week-long retreats. They also have events that are held for an evening and they give them an abbreviated version of the longer retreats.
“I thought I had things figured out when I started and what I learned is that I'm on the journey too,” Amy said about herself. She said it's a lifelong journey and she now understands how perfection will never be reached and teaches that to her attendees. “I've learned that I need the healing too. I can give myself some grace and compassion where I fall short. It was a piece of humble pie to take the journey along with them,” Amy says.
After holding the retreats her attendees would ask her what was next. With that, she decided to do 1:1 individual coaching and group coaching. This also led to her husband, Steven, joining her to add the element of business coaching for some clients. She said during the COVID-19 crisis she has had more people reaching out for help and guidance.
Although the pandemic has caused an event to be canceled and a retreat to have to be rescheduled, the business continues. This summer they will be having a co-ed retreat on the Salmon River. “We actually hope to get some more international retreats,” Amy says of the plans for the future.
Being an entrepreneur was something that Amy feels has been in her blood. She comes from a family who was entrepreneurs and she felt the concept of working for someone else was foreign. This has helped set up her mindset for self-employment. She also helped move her husband to self-employment due to that mindset of optimism. Be sure to listen to the show to hear her story of Nutella and graham crackers.
Amy's advice to those considering self-employment is, “If you have any pull or any idea, do it. Take the messy action and take the risk. You can have any life you want you just have to do the work that comes with it. You're never going to feel ready, you're never going to feel qualified.”
Amy has created a course called A Guide to Intuitive Living, A Soul-Centered Life, and will be launching it in July. This will include pods of group coaching that she will personally take through the course. Follow her on Instagram for more information on how to enroll.
Follow Amy on Instagram at https://www.instagram.com/amylorraine23/.
Business Leadership Moment
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